Held every June at The Mart in Chicago since 1969, NeoCon serves as the commercial design industry’s launch pad for innovation—offering ideas and introductions that shape the built environment today and into the future. Representing markets ranging from Workplace, Healthcare, Hospitality, Retail, Education, Public Space and Government, the commercial design community converges each year at NeoCon to connect, learn and do business.

Designed at Maiarelli Studio, Brooklyn, New York
Creative Direction by Giona Maiarelli

Rendering presentation sketch

For the Stylex showroom 2014 Maiarelli studio designed two illuminated walls. The wave graphics were created through random vector experimentation.

In addition to the walls graphics we created a presentation video played on many screens across the Stylex showroom to presents the upcoming products.

Stylex showroom video (New products: Ridge, Nestle, Robus, Dia)